Investment Proposition

Setting FLWS Apart: A Growth Investment

  • A gift industry leader with revenues of $1.12 Billion in fiscal 2015
  • Three key business segments:
    • Gourmet Food & Gift Baskets – a leading player in this highly fragmented $30B+ category with both organic and acquisition growth opportunities;
    • Consumer Floral, 1-800-Flowers.com – category leader with powerful brand equity and significant customer traffic and database;
    • BloomNet Wire Service – growing market share as leading innovator with strong margins
  • Multi-brand website: enhancing customer behavior metrics including increased retention, frequency and lifetime value
  • Proven ability to leverage robust business platform to reduce operating expense ratio
  • Strong balance sheet; Generating cash
  • Early adopter and category leader in fast growing Mobile and Social channels
  • Experienced and focused management team, aligned with shareholders

Graph of Revenue and EBITDA from FY10 to FY15

% Revenues by Category Consumer Floral 38%,BloomNet® Wire Service 7%, Gourmet Food & Gift Baskets 55%

Seasonal Revenues Fiscal Q1 Jul-Sept 11%, Fiscal Q2 Oct-Dec 48%, Fiscal Q3 Jan-Mar 21%, Fiscal Q4 April-June 20%