Investment Proposition

Setting FLWS Apart: A Growth Investment

  • A gift industry leader with revenues of $1.17 Billion in fiscal 2016
  • Three key business segments:
    • Gourmet Food & Gift Baskets – a leading player in this highly fragmented >$22 billion* category with both organic and acquisition growth opportunities;
    • Consumer Floral, 1-800-Flowers.com – category leader with powerful brand equity and significant customer traffic and database;
    • BloomNet Wire Service – growing market share as leading innovator with strong margins
  • Multi-brand website: enhancing customer behavior metrics including increased retention, frequency and lifetime value
  • Proven ability to leverage robust business platform to reduce operating expense ratio
  • Strong balance sheet; Strong free cash flow
  • Early adopter and category leader in fast growing Mobile and Social channels
  • Experienced and focused management team, aligned with shareholders

(*Packaged Facts, Food Gifting 4th edition, 5/14)

Graph of Total Revenues

% Revenues by Category Consumer Floral 36%,BloomNet® Wire Service 7%, Gourmet Food & Gift Baskets 57; % Revenues by Season Fiscal Q1 Jul-Sept 13%, Fiscal Q2 Oct-Dec 47%, Fiscal Q3 Jan-Mar 20%, Fiscal Q4 April-June 20%